Malta Discount Card

The Challenge

Malta Discount Card wanted to digitize their discount card system, allowing cardholders to access discounts at 150+ participating establishments across Malta and Gozo. The platform needed to handle both B2B (merchant management) and B2C (cardholder experience) use cases, supporting both tourists and local residents.

Local Market Requirements

The platform needed to integrate with local Maltese payment gateways, support both English and Maltese languages, and provide geolocation-based discovery so users could find nearby discounts across the islands.

Our Solution

We developed a comprehensive platform with a Django REST API backend, NextJS web application for cardholders and merchants, and an admin dashboard for platform management. The system supports both holiday cards (up to 10 days) and annual memberships.

Merchant Portal

Establishments can manage their discount offerings, view redemption analytics, and track customer engagement through a dedicated dashboard. The system supports multiple discount types including percentage off, fixed amount, and buy-one-get-one offers across restaurants, attractions, activities, watersports, and more.

Technical Implementation

The platform runs on DigitalOcean with PostgreSQL for data storage. We implemented location-based search using PostGIS for efficient geographic queries, allowing users to find nearby discounts based on their current location across Malta, Gozo, and Comino.

Digital Card System

Each card covers the cardholder, one accompanying guest, and up to three children under 12. The digital redemption system allows instant discount application at partner establishments without physical cards.